Industry Research
01Article Share + Comment
You explain what the findings mean for your field.
Thought Leadership
A program to grow your voice on LinkedInby Shaper Collective
Own Your Industry’s Conversation
Weekly thought leadership turns your operating judgment into a voice your industry follows. Shaper Collective handles the reading, writing and publishing. You approve what carries your name.
Your Expertise Earns a Following
A post in your voice every week, built from your industry’s news and approved by you.
The Thought Leadership Loop
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Listen
Our agents find relevant ideas.
SENSE reads the week’s industry news and conversations and identifies what matters most to your buyers.
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Earn
Posts in your voice earn a following.
AI learns how you sound from everything you have written, and human editors refine each draft. Nothing carries your name until you approve it.
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Learn
Audience response guides the content strategy.
Reach, replies and audience growth shape next week’s posts.
SENSE Turns Industry News Into Your Next Post
SENSE follows the news, research and conversations in your industry. Each week it brings you a short list of ideas where your experience adds something readers cannot get from the announcement alone.
Conference Panels
02Repost + Comment
You connect the discussion to your organization’s principles.
Policy Proposals
03Visual Explainer
A simple comparison shows what the proposed rule means for readers.
Every Week
04A post in your voice goes out every week, building a presence your buyers recognize.
86%
of B2B decision-makers are likely to invite organizations that consistently publish high-quality thought leadership into an RFP
Case Study
A Manufacturing CEO Became a Trusted Industry Voice
An 11-month thought-leadership program built a consistent industry presence and a senior audience around it, in a specialized manufacturing category.
50,465
LinkedIn impressions
- 34 posts in the CEO's voice
- 698 engagements
- 60.3% of followers in senior roles or above at the end of the period
Where Thought Leadership Fits
What is the Thought Leadership program?
A weekly thought-leadership service that publishes on a CEO’s own LinkedIn profile. SENSE reads the news and conversations in the CEO’s industry and finds the topics earning attention. AI and writers draft each post in the CEO’s voice, and the CEO approves it before Shaper Collective publishes it. Audience response guides the next week’s posts.
Which leaders is it built for?
Chief executives whose operating judgment deserves a wider audience, including the leaders of trade associations and manufacturing companies. The program suits leaders who want a weekly presence without writing the posts themselves.
What does SENSE read for the program?
The organization’s own material, such as its research, speeches and podcasts; the news and the people doing the work in its industry; and leaders who explain their field well. Ideas are selected for their relevance, the strength of their evidence and the judgment the CEO can contribute.
How much of the CEO's time does it take?
About five minutes a week to approve each post. The voice comes from what the CEO has already written, and the industry read comes from SENSE.
What has the program produced?
One manufacturing CEO’s program produced 50,465 impressions and 698 engagements across 34 posts between April 2025 and February 2026. By the end of that period, 60.3% of his followers held senior roles or above, according to LinkedIn analytics for his profile.
Your Industry Should Hear More From You
A premium thought-leadership service for CEOs with something worth saying and no time to become content creators.