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The Influence
Model
Guide to Influence in the Age of AI
- The Spencer Pratt Cinematic Universe
by Ben Newman on May 27, 2026 at 7:01 pmSpencer Pratt’s mayoral campaign is being run as a cinematic universe, built by supporters, generated by AI, in mere weeks. It is a working model of AI content earns attention.
- The Meme Machine
by Ben Newman on March 2, 2026 at 6:52 pmAI video got realistic and remixable at the same time.
- The Slow Takeoff
by Ben Newman on February 13, 2026 at 5:43 pmIf you work on a computer, this is about you. Plus: Real videos rock politics while AI amplifies the story, the Epstein Files podcast, and more.
- Influence the Agent, Influence the Human
by Ben Newman on February 4, 2026 at 3:32 pmAI agents now have emails, wallets, and social media accounts. Influencing them looks a lot like influencing humans.
- Gravity Wells
by Ben Newman on January 29, 2026 at 3:39 pmAI concentrates wherever attention does. This week, it was Minneapolis.
- ChatGPT Gets Ads. Washington Gets a New Channel.
by Ben Newman on January 20, 2026 at 2:20 pmHow ChatGPT Ads Could Make Grassroots Campaigns Conversational + Signals This Week
- The Changing Power Laws of Attention
by Ben Newman on January 12, 2026 at 2:37 pmA viral meme reposted by the White House reveals how AI has collapsed the cost of persuasion and rewritten the levers of attention in social media.
- The Quiet Arrival of the General Agent
by Ben Newman on January 5, 2026 at 3:58 pm2025's Biggest Breakthroughs and the Future of the Digital Public Square
- Light the Right Fires
by Ben Newman on December 15, 2025 at 2:39 pmHow a small network set the agenda in the UK election, AI-images push Bondi false flag narrative, Newsom’s AI clapback, and the end of “flooding the zone”
- Dialogue at Scale Beats TV Ads. Now What?
by Ben Newman on December 5, 2025 at 3:32 pmChatbots shift 25% of voters through dialogue campaigns couldn't scale—plus Congress allocates $4M for AI integration, Honeyjar's $2M raise, and LLM ads outperform humans.
- The AI Policy Vacuum
by Ben Newman on December 1, 2025 at 3:11 pmDemocrats are absent, Republicans are fractured, and the lobbying war just hit $150 million
- The Chipmunk Problem
by Ben Newman on November 24, 2025 at 5:07 pmWhy GR associates still watch hearings on 2x speed—plus Google's 4K image breakthrough, Fox's newsroom twin, DebunkBot's antisemitism study, Russia's data poisoning, and Georgia Deepfakes
- Move Faster or Go Unheard
by Ben Newman on November 17, 2025 at 2:17 pmBuilding grassroots that keeps pace with social media—plus McConaughey's voice clone, explorable AI worlds, and CTV's new targeting layer.
- How Many Wheels on a Big Rig?
by Ben Newman on November 10, 2025 at 2:28 pmCoca-Cola cuts production from 12 months to 30 days, AI country songs hit Billboard, and Bill Ackman amplifies synthetic Elon Musk to 3.3 million views
- After the Bottleneck Disappears
by Ben Newman on October 31, 2025 at 2:08 pmHow AI transforms presidential power when execution constraints disappear—plus press releases, content licensing wars, and deepfake satellite imagery
© 2026 Shaper Collective.