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Shaper Collective Keeps Its Clients at the Leading Edge of AI

Shaper Collective is an agency of agents in Washington, DC. It helps clients earn attention from social algorithms and show up in AI answers.

Updated

Winning Attention Requires a New Kind of Agency

AI search engines and social algorithms decide what gets heard, and AI-generated content captures attention at scale.

  • Listen Wider

    SENSE agents detect narrative shifts and opportunities to respond.

  • Respond Smarter

    Turn emerging opportunities into campaigns that shape public opinion.

  • Learn Faster

    Real audience signals and performance data improve the next response.

A Self-Improving Agency of Agents

Agents listen to the public conversation, deliver content, measure the audience response and turn what they learn into stronger skills.

Service as Software

A data flywheel advantage.

  1. Listen

    The public conversation.

  2. Deliver

    Content and campaigns.

  3. Measure

    The audience response.

  4. Learn

    What performed, and why.

  5. Improve

    Stronger skills for the next response.

An Agency of Agents Runs Every Engagement

Agents do the monitoring, drafting, variation and documentation. Each service page shows how.

  • Agentic Social Media

    Agentic personas earn distribution for a message in the niches and locations that matter.

  • SENSE

    A weekly intelligence brief on what is gaining attention, why it matters and what to do next.

  • Amplified Judgment

    A framework for AI transformation, from the CEO to the line.

  • Thought Leadership

    Weekly LinkedIn posts that turn a CEO’s operating judgment into a voice the industry follows.

Built for Organizations With a Stake in Public Opinion

  • Trade Associations

    Explain their industry’s position, equip members and help decision-makers find credible information.

  • Companies and Business Leaders

    Build executive authority, respond to public pressure and make their expertise visible in AI answers.

  • Developers and Utilities

    Understand local concerns and build support for projects, starting with data centers.

Built by a Public Affairs and AI Practitioner

  • Ben Newman

    Founder, Washington, DC

    Ben worked on national public affairs campaigns and advised private equity firms on AI adoption through his consultancy, AdaptIgnite. He founded Shaper Collective and writes The Influence Model on AI and influence in Washington.

    • Worked on consequential campaigns in healthcare and American industry.
    • Used AI to scale a UW–Madison student campaign that secured chancellor engagement, state legislative support and national media attention (source).
    • Advised private equity firm and portfolio-company leaders on opportunities for AI transformation, and founded the AI consultancy AdaptIgnite (source).
    • Writes The Influence Model, a weekly newsletter on how AI is reshaping the tactics of influence in Washington.

Shaper Collective at a Glance

  • Company

    Shaper Collective

  • Type

    Public relations firm

  • Founded

    November 2025

  • Founder

    Ben Newman

  • Based in

    Washington, DC

  • Clients

    Trade associations, companies and business leaders, developers and utilities

  • Services

    Agentic Social Media, SENSE, Amplified Judgment, Thought Leadership

  • How engagements work

    The client sets the objective and the guardrails. Agents run the daily and weekly work, and every piece of content is checked against the guardrails before it goes live. Amplified Judgment starts with an AI benchmark, and SENSE with a sample brief.

  • LinkedIn

    Shaper Collective on LinkedIn

  • Website

    shapercollective.com

  • Contact

    shapercollective.com/contact

Put an Agency of Agents on Your Issue

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