Listen
01Full coverage of the issue space. Social media posts, comments, threads, the open internet and regulatory filings.
SENSE
Weekly issue-space intelligenceby Shaper Collective
Know What Your Audiences Are Watching and Feeling
With SENSE, agentic personas embedded in your issue space listen across social media and the open internet. They hear everything, remember every signal and report what they heard, so you see what is coming while you can still shape it.
Updated
Agentic Listening Works Like a Real-Time Focus Group
SENSE uses agentic personas embedded in social conversations across your niches and locations. Each week, an intelligence brief names what is gaining attention, why it matters and what to do next.
- Middle-Aged Mom Neighborhood change. Zoning, density and traffic.
- Young Renter First-home affordability. Rents and housing supply.
- Local Business Owner Neighborhood vitality. Foot traffic and new shops.
Sensemaking in the Digital Public Square
Agents cover, filter, connect, map, read and remember the issue space. The brief gets sharper every week.
Filter
02Only relevant signals based on what you care about. Filters out noise, anomalies and coordinated amplification.
Connect
03Disparate signals across channels and actors. Connects Reddit threads, broadcast and filings from different angles.
Map
04The messaging path through the influencer network. Tracks which accounts carry the message and where the bridges sit.
Read
05What is happening this week, and what to do about it. Identifies exposures, names openings and recommends the message.
Remember
06Memory and self-improvement across weeks. Tracks which arguments recur and which influencers shift over time.
Memory feeds back into next week's coverage.
Three Depths of Coverage. One Sensemaking Engine.
| SENSE The weekly written brief. | +Attention Watch SENSE, plus opposition tracking. | +Full Spectrum Everything, including closed gardens. | |
|---|---|---|---|
| Sensemaking across all six capabilities | Included | Included | Included |
| Coverage of social media | Included | Included | Included |
| Coverage of news and trade media | Included | Included | Included |
| Self-improving over time | Included | Included | Included |
| Opposition tracking and analysis | Not included | Included | Included |
| What content is capturing attention across social channels | Not included | Included | Included |
| Closed-garden sources | Not included | Not included | Included |
| AI persona focus group | Not included | Not included | Included |
Where SENSE Fits
When does a public affairs team need SENSE?
When your issue moves every day and no one on staff can read it all. Each week SENSE’s agentic personas cover your issue space, and a brief names what is gaining attention, who carries it and what to do next. If analysts already watch it daily, or you only want your mentions, listening software or a clipping service is enough.
What is SENSE?
A weekly intelligence brief on your issue space. Agentic personas listen across social media, news and trade media, the open internet and regulatory filings, and the brief names what is gaining attention, why it matters and what to do next. Alerts arrive between briefs when something moves. You get the work itself, delivered as a brief, with no dashboard to log into.
Who is SENSE for?
Public affairs and government relations teams, trade associations and coalitions, advocacy campaigns, and the PR and communications firms behind them. In Washington and beyond, it serves anyone whose issue is won or lost in the digital public square. You name the issue space. The agents cover it.
Where does SENSE sit?
Between a news-clipping service and bespoke social listening. A clipping service reports what was said. Bespoke listening is powerful, but slow and expensive. SENSE gives you a senior-strategist read on your issue space at the cadence of a monitoring service, every week.
What do you get each week?
A written brief that reads like a memo from a senior strategist: what happened in your issue space, the argument forming, who is carrying it, the exposures and openings, and the message to run this week. Each brief is scored against the last, so the week-over-week change is visible.
How does SENSE connect to a campaign?
In an agentic social media campaign, SENSE is the listening step that keeps every post relevant.
Does SENSE work on data center projects?
Yes. Data Center Community Engagement explains how developers, utilities and coalitions use it to hear local concerns before a hearing.
You Can Only Shape What You SENSE Coming
A sample brief shows what your team would read each week. See SENSE in use in the Open Community Benefits Agreement source collection, with public data center contracts, research and community perspectives linked to their original sources.