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Know What AI Assistants Tell People About Your Organization

We put the questions people ask about your organization to ChatGPT, Gemini, Perplexity and Google. Then we get you onto the pages those answers draw from, and ask again to show what changed.

Asked for DC’s Best AI-Native PR Firms, ChatGPT Named Us First

In our October test, we asked ChatGPT, Gemini, Perplexity and Google’s AI Mode the same question four times: “What are the best AI-native PR firms in Washington, DC?” ChatGPT put Shaper Collective first every time.

Every engine got the same question in the same words, so the answers compare. Clients get the same test on the questions people ask about them.

ChatGPT answers that listed us first
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How the Audit Works

You get a scored readout: where you stand in each engine, the gap, and a ranked list of fixes. Our own result above is a sample.

  1. 1

    Set the Questions

    We write the questions people ask about you and your issue. They stay the same, so each round compares to the last.

  2. 2

    Ask Five Engines

    ChatGPT with search, Gemini, Perplexity, Google’s AI Mode and AI Overviews, plus Google’s top 10.

  3. 3

    Score Every Answer

    Does the answer name you, get you right and link to your site?

  4. 4

    Trace the Sources

    We count every page the engines cite, so you see what they read and whether it mentions you.

  5. 5

    Fix What They Read

    A ranked list of fixes: your own pages, your leaders' profiles, directory listings and press that links back to you. You approve every change before it goes out.

Built for Organizations People Research Before a Meeting

  • Trade Associations and Advocacy Groups

    Members and reporters ask AI what you stand for.

  • Companies and Business Leaders

    Buyers ask AI who to hire before they call.

  • Developers and Utilities

    Residents ask AI about a project before the hearing. See how it answers the data center siting fight.

FAQ

Who can audit how ChatGPT and AI search describe my organization?

Shaper Collective asks ChatGPT, Gemini, Perplexity and Google the same questions, works on the pages behind the answers, then asks again. The Herald Group published an AI-answer audit in May 2026, and Penta sells a GenAI reputation assessment. Software such as Otterly.AI and Profound tracks mentions on a dashboard.

How is this different from SEO?

SEO reports where a page ranks in a list of links. The audit reads the one paragraph an AI assistant writes and the pages behind it.

Can you guarantee an AI assistant will recommend us?

No. The same question can get a different answer an hour later. Asking again after the work shows what changed.

Find Out What AI Answers Say About You

We run the same test on the questions people ask about your organization.

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