    Build Your Unfair AdvantageShaper Collective helps you get unusually good at using AI where it matters most.

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    Keeping Up With AI Is a Full-Time JobWe made it ours, so it doesn’t have to become yours.
Get the know-how that only comes from 7,000+ hours of building with AI.
How do I choose the right model?
How do I build an agent worth maintaining?
How do I turn repeated work into a reusable skill?
How do I keep up without chasing everything?

    Your Work Is the CurriculumBring a slow process or an AI product you know you are underusing. Together, we turn it into a better way to work.

    Every Engagement Starts With an AI Fluency AssessmentBefore the first session, complete an assessment powered by a custom Shaper Collective Skill. The coaching begins with a clear picture of what matters most and where to start.

          AssessComplete your AI Fluency Assessment before the first session.

          CoachWork with your coach on the opportunities that matter most.

          CompoundKeep what you build and access the Shaper Collective Skills Library.

          AI Coaching From Someone Who Does the Work
        
Ben Newman is the founder of Shaper Collective. Since 2022, he has advised private equity firms and large enterprises on generative AI strategy, adoption, and trustworthy AI systems.
He uses AI every day across research, strategy, writing, software, and production. His coaching helps teams choose the right models, build useful workflows, and know what to ignore.
He writes The Influence Model, a weekly newsletter on how AI is reshaping the tactics of influence in Washington.

            Read The Influence Model
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              AI Fluency Assessment
              Model Selection
              Prompt Architecture
              Connector Setup
              Research Workflows
              Agent Design
              Writing Systems
              Code Workflows
              Knowledge Capture
            
              AI Fluency Assessment
              Model Selection
              Prompt Architecture
              Connector Setup
              Research Workflows
              Agent Design
              Writing Systems
              Code Workflows
              Knowledge Capture
            
    Know What You Are Buying
          What exactly is AI coaching?Private working sessions designed around your role, your current level of AI fluency, and the work you need to do.

          How many sessions does it take?The assessment defines the scope before coaching begins, because one immediate problem requires a different engagement than an entire role or team.

          Which AI products can we use?ChatGPT, Claude, Codex, Claude Code, Cowork, Gemini, and any products your organization has already approved for the work.

          What will I leave with?A working system for the problem you brought, plus the judgment and skills to keep improving it.

          Can we work with confidential material?Confidential material can be used when the approved model, account controls, and company policy allow it, with boundaries set before the work begins.

      Build Your Unfair AdvantageStart with the benefit of 7,000+ hours already spent.
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