Common
Questions

AI-native public relations is a new approach to PR that uses autonomous digital advocates to shape public opinion at scale. Unlike traditional public relations firms that rely on press releases and media placements, AI-native PR embeds advocates directly within online communities—posting, engaging, and building relationships over time. Shaper Collective is Washington's first AI-native public relations agency.

AI is transforming public relations from broadcast messaging to relational engagement. Traditional PR and public affairs firms speak AT audiences. AI-native public relations speaks WITH communities. Digital advocates join conversations, respond to comments, and build authentic relationships—triggering algorithmic amplification naturally. This is the future of PR in Washington and beyond.

Shaper Collective offers AI-native public relations services including: grassroots advocacy campaigns, public affairs and government relations support, political campaign communications, corporate reputation management, and crisis response PR. Based in Washington, we serve trade associations, political campaigns, public affairs firms, and corporate clients nationwide.

Traditional public relations agencies excel at earned media, high-level strategy, and influencer relations. Shaper Collective complements these efforts by deploying Lead Shapers—digital advocates that embed within target communities 24/7. We generate 10,000+ messages daily across platforms. It's public relations at scale, providing the authenticity of grassroots organizing to amplify broader campaign goals.

Yes. AI-native public affairs deploys digital advocates for policy campaigns, regulatory response, and grassroots mobilization. Lead Shapers activate rapidly—significantly faster than traditional grassroots organizing. This makes AI essential for public affairs firms, trade associations, and anyone doing advocacy work in Washington.

Shaper Collective is compliance-first. Our Lead Shapers never claim false identities or fabricate experiences. They advocate in third-person rather than making false first-person claims. The content is AI-generated, but the advocacy is authentic—amplifying real causes and legitimate policy positions.

Lead Shapers are always on message. Just as every influencer campaign starts with a brief, we define the messaging framework, positioning, and red lines upfront. Lead Shapers operate within set parameters across every post, comment, and DM. We explicitly define approved narratives, prohibited claims, compliance posture, and human oversight triggers. AI guardrails enforce these boundaries at the point of generation, while human teams review outputs. This allows us to maintain volume without sacrificing message discipline.

Trade associations use AI PR for grassroots mobilization and regulatory response. Political campaigns use it for voter outreach and GOTV. Public affairs firms use AI to create copy and enhance their targeting. Corporate clients use AI public relations for brand advocacy and crisis communications. Any organization seeking to shape public opinion at scale can leverage AI to do so more effectively.

We move at the speed of the narrative. While traditional public relations and grassroots organizing often take weeks to mobilize, Shaper Collective's Lead Shapers can be deployed and engaging rapidly. This speed is critical for breaking news cycles, rapid response PR, and time-sensitive public affairs campaigns.

Shaper Collective is a public relations agency headquartered in Washington. Founded by Ben Newman, we specialize in AI-native public relations and public affairs for organizations seeking to shape public opinion at scale. You can follow our latest thinking on The Influence Model at our Substack.