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AI Native Public Relations in Washington

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The Influence
Model

Guide to Influence in the Age of AI

The Changing Power Laws of Attention
by Ben Newman on January 12, 2026 at 2:37 pm
A viral meme reposted by the White House reveals how AI has collapsed the cost of persuasion and rewritten the levers of attention in social media.
The Quiet Arrival of the General Agent
by Ben Newman on January 5, 2026 at 3:58 pm
2025's Biggest Breakthroughs and the Future of the Digital Public Square
Light the Right Fires
by Ben Newman on December 15, 2025 at 2:39 pm
How a small network set the agenda in the UK election, AI-images push Bondi false flag narrative, Newsom’s AI clapback, and the end of “flooding the zone”
Dialogue at Scale Beats TV Ads. Now What?
by Ben Newman on December 5, 2025 at 3:32 pm
Chatbots shift 25% of voters through dialogue campaigns couldn't scale—plus Congress allocates $4M for AI integration, Honeyjar's $2M raise, and LLM ads outperform humans.
The AI Policy Vacuum
by Ben Newman on December 1, 2025 at 3:11 pm
Democrats are absent, Republicans are fractured, and the lobbying war just hit $150 million
The Chipmunk Problem
by Ben Newman on November 24, 2025 at 5:07 pm
Why GR associates still watch hearings on 2x speed—plus Google's 4K image breakthrough, Fox's newsroom twin, DebunkBot's antisemitism study, Russia's data poisoning, and Georgia Deepfakes
Move Faster or Go Unheard
by Ben Newman on November 17, 2025 at 2:17 pm
Building grassroots that keeps pace with social media—plus McConaughey's voice clone, explorable AI worlds, and CTV's new targeting layer.
How Many Wheels on a Big Rig?
by Ben Newman on November 10, 2025 at 2:28 pm
Coca-Cola cuts production from 12 months to 30 days, AI country songs hit Billboard, and Bill Ackman amplifies synthetic Elon Musk to 3.3 million views
After the Bottleneck Disappears
by Ben Newman on October 31, 2025 at 2:08 pm
How AI transforms presidential power when execution constraints disappear—plus press releases, content licensing wars, and deepfake satellite imagery
Trump's AI Gambit Broke the Taboo. What Comes Next?
by Ben Newman on October 24, 2025 at 3:26 pm
Virginia candidate debated with AI, Senate Republicans deployed Schumer deepfakes, and only 1 of 8 platforms can label synthetic content
Forecasting AI's First Real Election
by Ben Newman on October 17, 2025 at 5:17 pm
AI is everywhere in campaign ops heading into 2026, and the signals this week show why: the synthetic web is here, and no one's quite ready.
The End of Government Relations Toil
by Ben Newman on October 10, 2025 at 3:17 pm
How Page gives organizations ears everywhere—plus Sora's chaotic first week, state AI ad compliance, and Cuomo's AI-generated ad
Your Face Isn't Yours Anymore
by Ben Newman on October 3, 2025 at 3:02 pm
Sora 2 and the end of reputation management as we know it, The White House AI transparency strategy, the MADCOM filter arrives, and seven signals on synthetic media's takeover of influence
The Congressional Inbox Crisis
by Ben Newman on September 26, 2025 at 1:26 pm
Inside Civic's answer to Congress's email problem—plus how AI is making earned media more valuable, mental state engineering, deepfake chaos and other stories illuminating the future of opinion shaping and influence in Washington.
Rounding Errors and the Stories We Tell
by Ben Newman on September 19, 2025 at 12:28 pm
What happens inside AI's 'brain' when you hit send—plus seven signals on how AI is changing influence in Washington.